Sudarva is the technology infrastructure that connects travel businesses, partners and travellers across Asia and beyond.
Plugging into a network gets you data. Running a travel business needs everything that happens around it.
Three things versus everything else. The asymmetry is the whole argument.
Most platforms split their offering by telco type. We split by travel channel — same slot, opposite meaning.
Our API isn't public — it's provided internally to onboarded partners. One request provisions a profile, runs KYC and starts metering. Webhooks stream usage; settlement reconciles itself.
Sudarva is a travel-tech infrastructure company — the wholesale data distribution layer that lets any travel business offer seamless connectivity without becoming a telecom company.
Somewhere between a mobile network and a traveller standing in an airport with a dead phone, there's a gap.
Networks sell data to companies that understand telecom. Travel businesses understand travellers. Neither was built to talk to the other — so every travel company that wants to offer connectivity ends up building the same plumbing from scratch. Provisioning. Identity. Metering. Settlement. Reconciliation. All of it, before a single byte is sold.
That's backwards. Distribution shouldn't be something each company reinvents. It should be infrastructure.
That's what we're building.
Sudarva is a wholesale data distribution layer. Not a product. Not an app. A layer.
It sits between the networks that carry data and the channels that reach travellers, and it does the work neither side was built to do: turning a raw network profile into something an agent can sell, a traveller can verify, a partner can be paid for, and a business can account for.
Any travel business, anywhere, can offer connectivity without becoming a telecom company.
The layer isn't only for data.
Once distribution, identity and settlement exist as infrastructure, the same rails can carry anything a traveller buys away from home — tickets, transfers, stays, experiences. Anything a channel needs to sell, meter and settle.
Data is where we started, because it's the hardest part. It isn't where we stop.
Every great brand has a formula it never prints on the label. A recipe locked in a vault, known to a few, never handed out. The people who build Sudarva are ours.
We don't publish the roster, the org chart, or the names. Not out of secrecy for its own sake — because the team is the recipe, and the recipe stays safe in our hands.
The founder believes in migratory birds. They cross continents with no map handed to them — holding formation, trading the lead, trusting the season and each other. No worn trail. No single footprint to step into.
The tech team works the same way. We take turns at the front, share the draft behind whoever's leading, and keep moving toward something that isn't on any chart yet. Nobody here is following.
We're not here to follow a trail. We're here to leave one — to make something new in the history of how travel connects.
Infrastructure is a long promise.
The businesses that build on this layer are trusting it to be here in ten years — still metering correctly, still settling on time, still connected when a traveller is standing in a foreign airport at 2am. A promise that size isn't made in an announcement. It's made in the architecture, and it's made early, or it isn't made at all.
So the layer was built before it was named. Every hard part first: the metering, the ledgers, the settlement, the part where nothing breaks when two companies disagree. Not because the unglamorous work is noble — because it's the only part that has to be right forever.
What comes next is scale. More countries. More channels. More volume than anyone planned for. That's the work now.
Failure was never the end of anything. It was information, arriving early. Impossible is just a sentence people finish too early — because the impossible becomes possible the moment you stop looking outside for the answer and start looking within. Failure is only the receipt of hard work. Fear the work, and your dream stays a dream. Face the failure, and the dream comes true.
Freedom is the most misused word in this industry.
It has come to mean beanbags. Work from anywhere. Unlimited leave that nobody takes. Those are comforts, and comfort is a fine thing — but comfort is not freedom. A comfortable person can still be trapped. Most are.
Freedom is the ability to decide your own life. Where you live. Who you take care of. What you say no to. What you build.
That ability is not given to you by a policy document. It is earned. Which means real freedom — the kind you can actually spend — starts with the freedom to earn.
A person with money and no aim is not free. They are only loose.
Drifting looks like freedom from the outside. It isn't. Without an aim, every day is a choice made again from zero, and a life made of resets goes nowhere. Effort without direction is just motion, and motion is exhausting.
An aim converts effort into direction. Direction is what makes a dream reachable instead of decorative.
That's the part most people have backwards. They think the aim is the cage and freedom is escaping it. It's the opposite.
The aim is the thing that sets you free.
It's what lets you work on one hard problem long enough for it to actually move. And watching something move because you moved it is the closest thing to freedom a working life offers.
Not comfort.
An aim worth having. Work that compounds into skill nobody can take from you. And the means to build the life you actually want.
That's the trade. It's a real one. It isn't for everyone.
You won't find us on social media. There's no feed, no company page, no one posting about culture.
That isn't a stance against anyone else's choices. It's arithmetic: the hours go into the layer, or they go into being seen going into the layer. We picked one.
The founder writes in public. The company doesn't market itself. Those are different things.
So if you want to know what we're like, there's only one way to find out. Apply, and talk to us.
Every band is real and stated up front — salary plus equity with a strike price and vesting spelled out at offer. The freedom to earn is a promise we keep with a number.
No cover letters. Pick a role, show us something you've built, and tell us the aim you're chasing. We read every application ourselves.
A private API for onboarded partners. Four steps from first conversation to your first provisioned eSIM.
Everything begins with a conversation. Tell us about your business, your travel channel and your expected volume — there is no self-serve sign-up.
Once approved, log in to the partner portal and generate your API keys. You get a Live key for production and a Test key for the sandbox.
Developer Analytics, Wallet, My Inventory, My Packages and Countries should all open.
Label it "Production". Copy sk_connect_… once — it isn't shown again.
Label it "Sandbox". Copy sk_connect_test_… for fixture runs.
curl https://api.sudarva.io/connect/v1/profiles -H "Authorization: Bearer sk_connect_…" # or -H "X-API-Key: sk_connect_…"
Live assign and subscription calls debit your wallet. Request a recharge before Live traffic — sandbox is funded automatically.
Open Wallet and request a recharge. Admin approval funds your balance before production calls.
Test keys auto top-up a sandbox balance on the first Connect call — no portal recharge needed.
Import the collection, point it at your endpoint, and run your first provisioning request against the sandbox.
baseUrl to your assigned Connect endpoint.connectApiKey = live secret; connectTestApiKey = test secret.Access still starts with a conversation. Tell us what you're building and we'll open a line.
Contact salesPartner support responds within one business day. Live incidents are escalated to the on-call team in real time.
Sudarva Connect brings global data, eSIM provisioning and day-to-day operations into one API-driven layer.
Any travel business can launch a fully branded eSIM service — without upfront infrastructure, carrier contracts or telecom expertise.
One integration. 184 countries. Your brand on top.
Travel platforms, OTAs, agencies and operators that want connectivity as part of their own product — under their own brand, their own pricing, their own experience.
Built for how travel businesses actually operate: at launch, and as they scale across markets.
A normal SIM routes home across every border and pays retail roaming on every byte. Sudarva's multi-profile network infrastructure connects each traveller to a network in-market instead.
One eSIM, many profiles — coverage across 184 countries and 459 networks, without the retail roaming penalty travellers usually pay.
Launching connectivity used to mean carrier deals, billing systems, compliance and provisioning. Connect removes all of it — you bring the customers and the brand; the infrastructure is already built.
Partner access starts with a conversation. Tell us about your business and expected volume — we reply within one business day.